Vint Wine Podcast

New Zealand Wine: Innovation, Purity & Global Growth with Charlotte Read

In this episode of the Vint Wine Podcast, we’re joined by Charlotte Read, General Manager of Brand at New Zealand Winegrowers. Charlotte shares her unique journey from growing up on a vineyard in the 1970s to leading global branding efforts for one of the world’s most exciting wine-producing countries. We explore New Zealand's enduring success with Sauvignon Blanc, the rise of Pinot Noir and Syrah, and how the country is advancing sustainability, innovation, and regional storytelling.

Charlotte offers expert insight into:

  • The evolution of the New Zealand wine industry since the 1970s
  • Marlborough Sauvignon Blanc and its growing stylistic diversity
  • Why New Zealand Pinot Noir is gaining global prestige
  • Trends in low- and no-alcohol wines and vineyard-driven innovation
  • Sustainability leadership and the 30-year legacy of SWNZ
  • Expanding into new markets including China, South Korea, and India
  • How New Zealand is adapting to Gen Z preferences and digital storytelling

Plus, Charlotte shares highlights from the recent Pinot Noir conference and explains the national brand platform “Altogether Unique,” built on purity, innovation, and care.

🎧 Whether you're a wine student, collector, or just a curious drinker, this conversation is a must-listen for understanding the past, present, and future of New Zealand wine.

Chapters:

00:00 Welcome to the Vent Wine Podcast
00:43 Exciting Giveaways Announcement
03:59 Wine News Highlights
07:06 Interview with Charlotte Reed
12:06 Exploring New Zealand Wines
22:58 New Zealand Wine Industry Insights
26:05 Consumer-Driven Innovation
26:19 Building the New Zealand Wine Story
27:09 Expanding Beyond Sauvignon Blanc
28:18 Pinot Noir's Rising Prominence
29:10 The Impact of the Pinot Noir Conference
37:32 Sustainability in New Zealand Wine
40:16 Future Trends and Innovations
44:42 Global Market Expansion
46:41 Engaging Younger Wine Consumers
50:20 Resources for Learning About New Zealand Wines


Link to Facebook Group: https://www.facebook.com/groups/wineenthusiastsandcollectors/

News Article 1: https://www.thedrinksbusiness.com/2025/07/opus-one-earns-prestigious-butterfly-mark/

News article #2: https://www.foodandwine.com/champagne-rare-grape-wines-11767893

📍 For more on New Zealand’s wine regions, visit:

NZ Wine Reports & Sustainability:

The Vint Wine Podcast is a production of the Vint Marketplace, your source for the highest quality stock of fine wines and rare whiskies. Visit www.vintmarketplace.com.

To learn more about Vint and the Vint Marketplace, visit us at Vintmarketplace.com or email Billy Galanko at Billy@vintmarketplace.com.

Cheers!

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